Privacy policy

This Privacy Policy describes how BuySutra collects, uses, and protects your personal information when you visit or make a purchase from our website. We are committed to safeguarding your privacy and ensuring that your personal data is handled in a safe and responsible manner in accordance with applicable Indian laws, including the Information Technology Act, 2000 and related rules.

By using our website, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

We may collect the following types of information when you interact with our website:

Personal Information

Name
Phone number
Email address
Shipping and billing address
Payment details (processed securely via third-party payment gateways)

Order Information

Products purchased
Transaction details
Order history

Technical Information

IP address
Browser type and device information
Pages visited and time spent on the website
Cookies and usage data

We only collect information that is necessary to provide our services and improve your experience.

2. How We Use Your Information

We use the information collected for the following purposes:

To process and fulfill orders
To provide customer support and respond to inquiries
To send order updates, confirmations, and service communications
To improve our website, products, and user experience
To prevent fraud and enhance security
To send promotional offers or marketing communications (only if you opt in)
To comply with legal obligations

We do not sell or rent your personal information to third parties.

3. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience.

Cookies help us:

Remember your preferences
Understand website usage and performance
Provide personalized content and advertisements

You may choose to disable cookies through your browser settings. However, doing so may affect certain website functionalities.

4. Third-Party Services

We may use trusted third-party service providers to operate our business efficiently, including:

Payment gateways
Shipping and logistics partners
Analytics providers (such as Google Analytics)
Advertising platforms (such as Meta/Facebook, Google Ads)

These third parties only receive the information necessary to perform their functions and are obligated to protect your data.

We are not responsible for the privacy practices of external websites linked from our platform.

5. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, misuse, or disclosure. These measures include:

Secure server hosting
Encryption technologies (SSL)
Restricted access to personal data
Trusted payment gateway integrations

While we strive to protect your information, no method of transmission over the internet is 100% secure. Therefore, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to:

Fulfill orders
Provide customer support
Meet legal and regulatory requirements
Resolve disputes and enforce agreements

7. Customer Rights

As a customer, you have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your data (subject to legal requirements)
Opt out of marketing communications at any time

To exercise your rights, please contact us using the details provided below.

8. Children’s Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or operational needs. Any updates will be posted on this page with the revised effective date.